[{"data":1,"prerenderedAt":1567},["ShallowReactive",2],{"PageDataInternal-noticias-ferias-na-praia-vale-a-pena-comprar-um-imovel-no-litoral":3,"institutions-pagenoticias":69,"organization-jsonld-units-global":147,"menuHeader":149,"institutions-pagehome":920,"page-institutions-home":944,"PortalMenu":968,"menuNavBar":1268,"page-meta-noticias\u002Fferias-na-praia-vale-a-pena-comprar-um-imovel-no-litoral":-1},{"title":4,"description":5,"short_description":6,"duration":7,"slug":8,"published_at":9,"unpublished_at":10,"created_at":9,"updated_at":9,"active":11,"emphasis":12,"tags":13,"meta_tags":19,"highlight_image":10,"image":25,"categories":31,"subcategories":37,"previous_new_url":38,"next_new_url":53,"homologated_version":10,"configs":68},"Férias na praia: vale a pena comprar um imóvel no litoral?","\u003Cp>\n\u003Cem>\n  Temporada de verão desperta o desejo por uma casa perto do mar e especialista em Comportamento do Consumidor dá dicas para não errar no investimento\n \u003C\u002Fem>\n\u003C\u002Fp>\n\u003Cp>\n Mais de 3 milhões de pessoas devem visitar o litoral paranaense na temporada de Verão 2023\u002F2024. A expectativa do governo estadual é de que os investimentos na orla e a programação cultural atraiam um número recorde de veranistas. Além de movimentar bares, restaurantes e hotéis, o turismo aquece, em igual proporção, o mercado imobiliário.\n\u003C\u002Fp>\n\u003Cp>\n Depois das férias de verão não é raro que famílias despertem o sonho de ter um imóvel no litoral. Comprar uma casa de veraneio não é uma decisão simples e o especialista em Marketing, Branding e Comportamento do Consumidor, Sérgio Czajkowski Júnior, dá algumas dicas.\n\u003C\u002Fp>\n\u003Cp>\n De acordo com o professor do UniCuritiba – instituição que integra a Ânima, o maior ecossistema de ensino superior privado do país – a compra de um imóvel de férias, seja no litoral ou no interior, requer uma análise criteriosa.\n \u003Cem>\n  “Se o interesse é usar o imóvel apenas nas férias, a relação custo-benefício não compensa porque a ocupação vai se limitar a um ou dois meses por ano, mas os diversos custos com a manutenção serão permanentes.”\n \u003C\u002Fem>\n\u003C\u002Fp>\n\u003Cp>\n Se esse for o caso, alugar uma casa nas férias é a melhor indicação, além de permitir que a família escolha sempre um destino diferente. Do contrário, o proprietário terá de visitar o imóvel com certa frequência ou pedir que alguém o faça, arcar com os custos do financiamento – se for o caso, pagar o IPTU e fazer manutenção mensal. Quem escolhe um apartamento tem ainda a taxa de condomínio.\n\u003C\u002Fp>\n\u003Cp>\n Antes de tomar a decisão, indica o professor do UniCuritiba, é essencial avaliar os prós e contras e colocar todas as despesas na ponta do lápis.\n \u003Cem>\n  “Em muitos casos, não vale a pena fazer o investimento porque os gastos anuais com um imóvel próprio podem custear as férias da família em uma casa alugada ou hotel.”\n \u003C\u002Fem>\n\u003C\u002Fp>\n\u003Cp>\n\u003Cstrong>\n  Aluguel o ano inteiro\n \u003C\u002Fstrong>\n\u003C\u002Fp>\n\u003Cp>\n Para quem deseja comprar e locar o imóvel durante o ano, o retorno financeiro pode ser interessante.\n \u003Cem>\n  “Existem boas plataformas que ajudam na gestão dos processos de locação, como o Airbnb, além de imobiliárias”\n \u003C\u002Fem>\n , comenta Sérgio.\n\u003C\u002Fp>\n\u003Cp>\n Mesmo que a locação do imóvel durante o inverno seja uma opção para aliviar os custos com manutenção, impostos ou financiamento, o professor lembra que nem sempre é fácil manter a casa alugada o ano inteiro.\n \u003Cem>\n  “No verão, com a cidade lotada, a ideia de manter a casa alugada o ano inteiro parece óbvia, mas, dificilmente, um imóvel ficará ocupado 100% do tempo e isso precisa ser levado em consideração.”\n \u003C\u002Fem>\n\u003C\u002Fp>\n\u003Cp>\n Se a intenção é investir e ampliar a renda com a locação do imóvel nos 12 meses do ano, uma opção é avaliar a compra na própria cidade de residência da família.\n \u003Cem>\n  “Ainda que a praia seja um atrativo, não significa ser a melhor opção. Na baixa temporada, durante o inverno, o valor do aluguel cai bastante e talvez o investidor não consiga a quantidade mínima de locatários para amenizar ou amortizar o financiamento e os demais custos de manutenção.”\n \u003C\u002Fem>\n\u003C\u002Fp>\n\u003Cp>\n O professor das disciplinas de Marketing, Branding e Comportamento do Consumidor do UniCuritiba ensina que o primeiro ponto a analisar é: por que você está comprando o imóvel?\n \u003Cem>\n  “O investimento vale mais a pena se representar uma segunda ou terceira fonte de renda, alavancando o que chamamos de renda passiva”\n \u003C\u002Fem>\n , comenta Sérgio.\n\u003C\u002Fp>\n\u003Cp>\n\u003Cstrong>\n  Outros investimentos\n \u003C\u002Fstrong>\n\u003C\u002Fp>\n\u003Cp>\n Pedir ajuda para corretores de imóveis que conhecem a região e o potencial de valorização do imóvel é uma boa estratégia. Depois, vale a pena conversar com o gerente do banco e consultores financeiros para avaliar outras opções de investimento vantajosas.\n\u003C\u002Fp>\n\u003Cp>\n A aquisição de um imóvel costuma imobilizar os recursos da família por um período, o que requer uma análise fria e objetiva. Segundo Sérgio, é importante deixar a empolgação das férias de lado, checar a condição financeira, os planos para o futuro e considerar se o melhor investimento é algo de curto, médio ou longo prazos.\n\u003C\u002Fp>\n\u003Cp>\n\u003Cem>\n  “Até mesmo o investimento em uma startup ou a abertura de um negócio próprio devem ser considerados como opções, sempre respeitando o perfil do investidor e os objetivos da família”\n \u003C\u002Fem>\n , finaliza o especialista.\n\u003C\u002Fp>\n\n\u003Cp>\n\u003Cstrong>\n  Sobre o UniCuritiba\n \u003C\u002Fstrong>\n\u003C\u002Fp>\n\u003Cp>\n\u003Cem>\n  Com mais de 70 anos de tradição e excelência, o UniCuritiba é uma instituição de referência para os paranaenses e reconhecido pelo MEC como uma das melhores instituições de ensino superior de Curitiba (PR). Destaca-se por ter um dos melhores cursos de Direito do país, com selo de qualidade OAB Recomenda em todas as suas edições, além de ser referência na área de Relações Internacionais.\n \u003C\u002Fem>\n\u003C\u002Fp>\n\u003Cp>\n\u003Cem>\n  Integrante do maior e mais inovador ecossistema de qualidade do Brasil, o Ecossistema Ânima, o UniCuritiba conta com mais de 40 opções de cursos de graduação em todas as áreas do conhecimento, além de cursos de pós-graduação, mestrado e doutorado.\n \u003C\u002Fem>\n\u003C\u002Fp>\n\u003Cp>\n\u003Cem>\n  Possui uma estrutura completa e diferenciada, com mais de 60 laboratórios e professores mestres e doutores com vivência prática e longa experiência profissional. O UniCuritiba tem seu ensino focado na conexão com o mundo do trabalho e com as práticas mais atuais das profissões, estimulando o networking e as vivências multidisciplinares.\n \u003C\u002Fem>\n\u003C\u002Fp>","","1 min","ferias-na-praia-vale-a-pena-comprar-um-imovel-no-litoral","2024-01-05T09:43:32-03:00",null,true,false,[14],{"title":15,"slug":15,"machine_name":15,"active":11,"parent":16},"noticias-unicuritiba",{"title":17,"slug":18,"machine_name":18,"active":11},"UNICURITIBA","unicuritiba",[20,23],{"meta_key":21,"meta_value":22},"rel","canonical",{"meta_key":24,"meta_value":4},"title",{"id":26,"title":27,"file":28,"alt":29,"description":10,"variations":30},16285,"Vale a pena comprar um imóvel no litoral? Confira nossas dicas essenciais para realizar o sonho da casa na praia com segurança e planejamento financeiro adequado para sua família","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002FJan24_institucional_vale-a-pena-comprar-imovel-no-litoral.webp","Família olhando para sua nova casa no litoral com braços abertos",{},[32],{"id":33,"parent":34,"title":35,"slug":36,"machine_name":36},"ab07a35a-3f32-44fd-a261-eb1db79ae792",[],"Geral","geral",[],{"id":39,"title":40,"slug":41,"duration":7,"short_description":6,"description":42,"published_at":43,"unpublished_at":10,"updated_at":43,"created_at":43,"highlight_image":10,"image":44,"categories":50},"4b3b9b27-cb4d-4861-bead-6114b70fc0dc","Maioria das compras é influenciada por crianças e adolescentes","maioria-das-compras-e-influenciada-por-criancas-e-adolescentes","\u003Cp>\n\u003Cem>\n  Especialista em Comportamento do Consumidor explica como a Geração Alpha alterou padrões de consumo, forçou mudanças no mercado e ditou tendências\n \u003C\u002Fem>\n\u003C\u002Fp>\n\u003Cp>\n Eles não detêm poder de compra, mas movimentam a economia. Não são economicamente ativos, mas 44% já têm seu próprio smartphone. Em 81% dos lares brasileiros, crianças e adolescentes influenciam as decisões de consumo das famílias. Em shoppings e supermercados, o percentual sobe para 88%.\n\u003C\u002Fp>\n\u003Cp>\n Nativos digitais, os indivíduos da Geração Alpha – nascidos a partir de 2010 – estão alterando os padrões de consumo e forçando marcas a se adaptarem à nova realidade. Para o consultor nas áreas de Comportamento do Consumidor e Planejamento Estratégico, professor Sérgio Czajkowski Júnior, essa geração (também chamada de\n \u003Cem>\n  Alpha Generation – ou Gen α\n \u003C\u002Fem>\n ) não só conquistou espaço e voz nos processos de compra como despertou a atenção das empresas.\n\u003C\u002Fp>\n\u003Cp>\n\u003Cem>\n  “Com exceção dos fabricantes de brinquedos, até pouco tempo atrás o mercado não dava uma atenção específica a esse público. Hoje, esse ‘novo’ consumidor, pré-adolescente, está totalmente integrado ao processo de aquisição de diferentes produtos (bens e serviços). Eles não só influenciam os pais como fazem compras sozinhos em plataformas online”\n \u003C\u002Fem>\n , explica o especialista.\n\u003C\u002Fp>\n\u003Cp>\n Uma pesquisa patrocinada pelo Mercado Pago e divulgada em novembro de 2023 deixa claro esse cenário: os gastos da Geração Alpha em compras online feitas com seus próprios celulares e autorizadas pelos pais chegaram a R$ 250 em média.\n\u003C\u002Fp>\n\u003Cp>\n De acordo com Sérgio, o grau de influência das crianças sobre as compras feitas por suas famílias se fortaleceu na última década. Se antes era algo restrito a produtos do dia a dia, como aqueles encontrados em supermercados, ou à escolha do restaurante para o almoço do domingo, hoje esse grupo na casa dos 13 anos de idade tem papel decisivo na aquisição de itens com maior valor agregado, como carros, eletrodomésticos, viagens de férias e até mesmo no que diz respeito à escolha do imóvel (casa ou apartamento) no qual a família irá residir.\n\u003C\u002Fp>\n\u003Cp>\n\u003Cem>\n  “As crianças e adolescentes estão muito mais informados hoje em dia, o que lhes amplia o poder de argumentação, articulação e convencimento”\n \u003C\u002Fem>\n , justifica o professor das disciplinas de Marketing, Planejamento Estratégico e Comportamento do Consumidor do UniCuritiba – instituição que faz parte da Ânima, o maior ecossistema de ensino superior privado do país.\n\u003C\u002Fp>\n\u003Cp>\n De um item do supermercado à compra de um carro menos poluente e energeticamente mais eficiente e sustentável, o salto é grande.\n \u003Cem>\n  “Com tanta informação disponível, os pré-adolescentes são capazes de apontar, por exemplo, uma empresa que agride o meio ambiente, levando os pais a optarem por outra marca”\n \u003C\u002Fem>\n , comenta Sergio.\n\u003C\u002Fp>\n\u003Cp>\n\u003Cstrong>\n  Educação financeira\n \u003C\u002Fstrong>\n\u003C\u002Fp>\n\u003Cp>\n Permitir que crianças e adolescentes participem dos processos de compra é uma oportunidade para que as famílias trabalhem a educação financeira.\n\u003C\u002Fp>\n\u003Cp>\n Segundo o professor do UniCuritiba, Sérgio Czajkowski Júnior, a chance de os pais falarem sobre finanças, uso de cartão de crédito, PIX e endividamento deve ser explorada nessas horas. “Dessa forma, quando ingressar, de fato, no mercado consumidor, esse indivíduo terá uma relação muito mais madura, assertiva e equilibrada com gastos e formas de pagamento.”\n\u003C\u002Fp>\n\u003Cp>\n Nos lares em que a relação de consumo não é discutida claramente entre pais e filhos, alerta o especialista, há um risco de os jovens não conseguirem administrar suas próprias finanças. Atualmente, no Brasil, o cartão de crédito é o maior responsável pelo endividamento dos consumidores.\n\u003C\u002Fp>\n\u003Cp>\n\u003Cstrong>\n  Mercado adaptado\n \u003C\u002Fstrong>\n\u003C\u002Fp>\n\u003Cp>\n Se pais e filhos têm uma lição a fazer, o mercado também tem. O novo padrão de consumo e a influência de crianças e adolescentes nas compras já levou grandes redes varejistas a alterar o layout dos pontos de venda e a utilizar estratégias de marketing diferenciadas. “É aí que entram as questões de neuro arquitetura, neuro design e neuro marketing, com lojas não mais pensadas apenas para o público adulto”, pondera Sérgio.\n\u003C\u002Fp>\n\u003Cp>\n Na avaliação do professor de Comportamento do Consumidor, as mudanças são nítidas. Os shopping centers, lojas de departamento e grandes redes varejistas já desenvolvem ações focadas na Geração Alpha e no poder de influência desse grupo sobre as compras dos pais.\n \u003Cem>\n  “O mesmo vale para as áreas de entretenimento, lazer, hotéis e restaurantes.”\n \u003C\u002Fem>\n\u003C\u002Fp>\n\u003Cp>\n Outra mudança dos novos tempos está na programação da TV aberta. Se antes a grade da manhã tinha desenhos animados, hoje está mais voltada ao público sênior. A justificativa, diz Sérgio, é exatamente a mudança na forma como a nova geração consome esse tipo de entretenimento.\n\u003C\u002Fp>\n\u003Cp>\n\u003Cem>\n  “As crianças passam o dia na escola ou em atividades extracurriculares e assistem seus programas favoritos na TV fechada ou em seus smartphones, na hora que quiserem”, aponta o professor, que finaliza: “Essa é a nova realidade do mercado. Crianças e adolescentes passaram a ter voz nas decisões de compra das famílias e mudaram, definitivamente, as relações de consumo. O mercado precisa se ajustar, sob o risco de perder espaço se não estiver atento a isso.”\n \u003C\u002Fem>\n\u003C\u002Fp>","2024-01-05T09:40:54-03:00",{"id":45,"title":46,"file":47,"alt":48,"description":10,"variations":49},16286,"Entenda o comportamento da Geração Alfa e sua crescente influência nas decisões de consumo atuais","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002FJan24_institucional_Geracao-alfa-e-a-influencia-no-consumo.webp","Jovem da Geração Alfa segurando smartphone e sacolas de compras em um shopping center",{},[51],{"id":33,"parent":52,"title":35,"slug":36,"machine_name":36},[],{"id":54,"title":55,"slug":56,"duration":7,"short_description":6,"description":57,"published_at":58,"unpublished_at":10,"updated_at":58,"created_at":58,"highlight_image":10,"image":59,"categories":65},"e73065bc-ea18-4b1c-b5b0-0155fa609538","Ingressar na faculdade em 2024 é sonho de 80% dos jovens brasileiros","ingressar-na-faculdade-em-2024-e-sonho-de-80-dos-jovens-brasileiros","\u003Cp>\n\u003Cem>\n  Pesquisa mostra o interesse dos estudantes pela graduação e, para facilitar o acesso ao curso superior, UniCuritiba aceita nota do Enem dos últimos dez anos\n \u003C\u002Fem>\n\u003C\u002Fp>\n\u003Cp>\n Começar um curso superior em 2024 está nos planos de 80% dos jovens brasileiros. É isso o que mostra uma pesquisa do Instituto Semesp divulgada no final do ano passado. Para 40% dos estudantes que sonham com a faculdade, a graduação é considerada importante para conseguir um emprego na área desejada. Em 26% dos casos, o objetivo é mudar de vida.\n\u003C\u002Fp>\n\u003Cp>\n Os cursos da área Saúde são a primeira escolha para 28% dos entrevistados, seguidos pelas faculdades de Direito, Administração e Negócios, Tecnologia da Informação e Computação. A divulgação das notas do Enem 2023, marcada para o dia 16 de janeiro, aumentou a expectativa por uma vaga nas melhores instituições de ensino superior do país.\n\u003C\u002Fp>\n\u003Cp>\n No Paraná, o UniCuritiba – instituição que integra a Ânima, o maior e mais inovador ecossistema de ensino de qualidade do país – ampliou as possibilidades para os futuros acadêmicos e aceita a nota do Enem dos últimos dez anos. “Essa é uma forma de democratizar o acesso à graduação e evitar que o candidato fique ‘refém’ da última edição do exame”, diz a diretora Larissa Albuquerque.\n\u003C\u002Fp>\n\u003Cp>\n Quanto maior a nota no Enem, maiores as chances de o estudante conseguir uma vaga na instituição de ensino de sua preferência. Criado para avaliar o desempenho dos estudantes no ensino médio, o Enem é hoje a principal porta de entrada para o ensino superior brasileiro, mas não a única.\n\u003C\u002Fp>\n\u003Cp>\n O UniCuritiba mantém outras formas de ingresso à graduação. A entrada também pode ser feita através do vestibular, entrada simplificada, por meio de carta de intenção, segunda graduação ou transferência externa. O processo de inscrição para o semestre 2024.1 está aberto. As aulas têm início em fevereiro de 2024.\n\u003C\u002Fp>\n\u003Cp>\n Os detalhes sobre todas as formas de acesso ao UniCuritiba estão disponíveis no site\n \u003Ca href=\"https:\u002F\u002Fwww.unicuritiba.edu.br\u002Fcomoingressar\u002F\">\n  https:\u002F\u002Fwww.unicuritiba.edu.br\u002Fcomoingressar\u002F\n \u003C\u002Fa>\n .\n\u003C\u002Fp>\n\u003Cp>\n\u003Cstrong>\n  Bolsas de estudo\n \u003C\u002Fstrong>\n\u003C\u002Fp>\n\u003Cp>\n A pesquisa do Instituto Semesp mostra que mais de 30% dos estudantes brasileiros pretendem fazer uma graduação com bolsa de estudo concedida pela própria instituição. O UniCuritiba oferece bolsas conforme o desempenho do candidato no Enem ou por meio de processos seletivos específicos. Interessados podem utilizar a melhor nota dos últimos 10 anos.\n\u003C\u002Fp>\n\u003Cp>\n A nota do Enem, lembra a diretoria do UniCuritiba, Larissa Albuquerque, também viabiliza o acesso ao ProUni (Programa Universidade para Todos). As bolsas de estudo são concedidas de acordo com a renda familiar do aluno. Quanto melhor a nota no Enem, maior a chance de obter a bolsa.\n\u003C\u002Fp>\n\u003Cp>\n A pontuação mínima para pleitear o ProUni é de 450 pontos no Enem. O estudante não pode ter zerado a redação e deve ter cursado o ensino médio em escola pública ou como bolsista em escola particular. Outra possibilidade é o financiamento estudantil (Fies). Neste caso, o estudante inicia o pagamento das parcelas apenas depois de formado.\n\u003C\u002Fp>\n\u003Cp>\n Larissa Albuquerque diz que um dos objetivos do UniCuritiba é transformar vidas por meio da educação. “É por isso que oferecemos muitas formas de acesso ao ensino superior, estimulando não apenas a educação continuada como a formação de profissionais altamente capacitados e protagonistas de sua história.”\n\u003C\u002Fp>\n\u003Cp>\n\u003Cstrong>\n  Mais de 40 cursos de graduação\n \u003C\u002Fstrong>\n\u003C\u002Fp>\n\u003Cp>\n Com mais de 70 anos de tradição, o UniCuritiba é referência no ensino do Direito, sendo reconhecido com o Selo OAB Recomenda em todas as edições. A instituição tem mais de 40 cursos de graduação em diferentes áreas do conhecimento, conta com cerca de 80 laboratórios e desenvolve mais de 35 projetos de extensão com impacto na comunidade.\n\u003C\u002Fp>\n\u003Cp>\n Nota máximo no MEC, o UniCuritiba foi a primeira instituição do Brasil a oferecer o curso superior de Criminologia e é destaque também na área de Relações Internacionais. 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